{"id":41829,"date":"2023-03-03T06:16:24","date_gmt":"2023-03-03T06:16:24","guid":{"rendered":"https:\/\/codeandpepper.com\/?p=41829"},"modified":"2023-03-03T06:16:25","modified_gmt":"2023-03-03T06:16:25","slug":"checklist-for-mvp-launch","status":"publish","type":"post","link":"https:\/\/codeandpepper.com\/checklist-for-mvp-launch\/","title":{"rendered":"How to Create a Checklist for a Successful MVP Launch?"},"content":{"rendered":"\n<p>A Minimum Viable Product or MVP is an application that hasn\u2019t reached its full potential but it lets you test core product ideas. It\u2019s not polished by a long shot; it\u2019s not finished and can be buggy. But it\u2019s still delivering the most important functionalities to the user and acts as a testing ground for future app options. The road to a successful launch is tricky. Here\u2019s the checklist for a successful MVP.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-mvp-and-why-you-need-mlp-instead\"><strong>What is an MVP and why you need MLP instead<\/strong>?<\/h2>\n\n\n\n<p>Yeeeah\u2026 one thing. We so much expect MVP to be unpolished and buggy that we kind of excepted the notion is a way to go with this thing. It\u2019s not. That\u2019s why we highly recommend creating in your organization a mindset of an MLP which stands for the <a href=\"https:\/\/codeandpepper.com\/minimum-loveable-product-mvp-evolution\">Minimum Loveable Product<\/a>. More on that in the linked article. Here we just want to point out that MLP is still an MVP but with a twist. Instead of trying to test something, you can release a smaller version of the product that people immediately love for its design and functionalities from the get-go. Not because it\u2019s merely there and serves the purpose.<\/p>\n\n\n\n<p>Read on that later, right now let\u2019s move to the simple question: why it\u2019s worth creating an MLP?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>You can quickly deliver value to your audience<\/strong>. Sure, in case of MLP it\u2019s always good to wait a little longer than MVP, but it\u2019s still worth it. People interested in solving their problems could easily get rid of it by using your app and become early adopters.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>You can beat the competition<\/strong>. Side-effect of that is that chances for using a similar product drop significantly. Why test something else if what you need is already there?<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>MLP is a sandbox for testing. <\/strong>Not sure if a given functionality is worth the time of your <a href=\"https:\/\/codeandpepper.com\/services\/software-team-augmentation\">software augmentation<\/a> team? Do you think their time is too valuable to develop something half-baked and not precise enough in theory? Test it while you safely can. Don\u2019t burn money, make it a part of your application. Sure, MLP is more about delivery already functional features but doing experiments on leaving tissue didn\u2019t kill anybody. Oh well, you get the idea anyways.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>MLP is perfect for early pivots. <\/strong>Sure, MLP delivers even more quality on the market than MVP but it\u2019s still not bulletproof. People might not except the direction you\u2019re moving towards in 100%. That\u2019s why it\u2019s better to test something before you decide on investing all your money.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-7-step-checklist-for-a-successful-mvp\"><strong>A 7-step checklist for a successful MVP<\/strong><\/h2>\n\n\n\n<p>With this checklist for MVP launch, you will be able to save the time and money. Don\u2019t burn the budget on something that doesn\u2019t work or requires a lot of time; even for MVP standards. Use these good practices!<\/p>\n\n\n\n<p>The checklist of what is required for a successful MVP can be summarize into three categories:<\/p>\n\n\n\n<p><strong>The goal<\/strong>, defined as the one major problem you wish to solve for your intended customers<\/p>\n\n\n\n<p><strong>A user flow process<\/strong>&nbsp;showing the process and steps your customer will take while using the product<\/p>\n\n\n\n<p><strong>A prioritized feature list<\/strong>&nbsp;representing the minimal functionality required to solve your customer\u2019s problem<\/p>\n\n\n\n<p><strong>The goal<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Define your criteria behind an MVP success<\/strong>. This is where it all begins. What exactly do you want to introduce to your audience? How many users do you want to attract in first quarter? What level of user churn are you willing to except up to the end of the year? What number of active users do you want to have? What sort of feedback is the most valuable to you? These are questions you absolutely need to ask yourself\u2026 or define yours. It\u2019s your product after all!<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Decide what problem you solve. <\/strong>This weighs on everything \u2013 from product\u2019s architecture, through technology pick, ending with marketing messaging. Why do you want people to use your product? Even if their problem can be solved, what else? A single-purpose product is rarely seen as perfect these days.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make a list of long-term goals for future feature releases. <\/strong>It\u2019s a mouthful but it boils down to a simple question: what else? What do you want to add? Will it improve already existing list of functionalities? Will it dramatically change how the product can be perceived by the audience?<\/li><\/ul>\n\n\n\n<p><strong>A user flow process<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Don\u2019t overthink it \u2013 keep the experience simple<\/strong>. Think of an MVP as a solution for opening a beer. Does anyone need the tool to make coffee? Bring home kids from school? Have multiple features that nobody uses? No \u2013 it needs to open a beer, period. Sure, you can still open it with a Swiss Army knife but that\u2019s a multitool. The point is \u2013 people need to know what\u2019s what and how to use it. Don\u2019t complicate UX\/UI for them. It\u2019s there to work, not win a Nobel prize.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Decide what features are essential, what are must-haves and what can you leave for the future<\/strong>. Map user journeys and user flow. Think about who wants and needs when. Do you need a certain functionality now or can it wait for the future build? Prepare a list of features and try to stick to it in the future. This is different from not-pivoting. Pivots you do when you absolutely need to. Sticking with your list means working towards market success. It\u2019s also called having a plan.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Always keep user\u2019s perspective as a lighthouse<\/strong>. You\u2019re not developing a product for yourself. You are not even doing it to make money. That\u2019s a side product. You are solving a problem for someone out there. Meaning that your knowledge, skill, and experience are valid and important, but only to a point. Customer\u2019s perspective is even more important. Is the product easy to use? Can I easily get to key functionalities in no time? How much time does it take me to understand the product at all? Make yourself comfortable around these questions, you will see them quite a lot.<\/li><\/ul>\n\n\n\n<p><strong>A prioritized feature list<\/strong><\/p>\n\n\n\n<p><strong>Identify core features<\/strong>. There are many frameworks you can use to make it happen. Some of the most popular are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/MoSCoW_method\">The MoSCoW method<\/a>, splitting features into must have, should have, could have, and won\u2019t have<\/li><li><a href=\"https:\/\/www.agilealliance.org\/glossary\/storymap\/#q=~(infinite~false~filters~(postType~(~'page~'post~'aa_book~'aa_event_session~'aa_experience_report~'aa_glossary~'aa_research_paper~'aa_video)~tags~(~'story*20mapping))~searchTerm~'~sort~false~sortDirection~'asc~page~1)\">Story mapping<\/a>, where you have a series of categories that represent each stage of the user\u2019s journey on a horizontal axis, and vertically under each of these, place the features in order of priority<\/li><li>Confidence, when you estimate how confident are you about the positive impact of the feature (100%, 80%, 50%, etc.)<\/li><li>ABCDE method. Through this method, you can control and prioritize your tasks. You must list all the personal and professional tasks you must follow up on. With that, you must assign each one to the following categories:<\/li><\/ul>\n\n\n\n<p>A stand for \u201cVery important tasks\u201d: it\u2019s imperative that you take care of these, or you\u2019ll suffer consequences;<\/p>\n\n\n\n<p>B stand for \u201cLess important tasks\u201d: you need to take care of these tasks but not in an urgent manner;<\/p>\n\n\n\n<p>C stand for \u201cNice tasks to do\u201d: these are tasks that should give you pleasure to do;<\/p>\n\n\n\n<p>D stands for \u201cTasks to delegate\u201d:&nbsp;these tasks can be passed to someone else, so you don\u2019t get overwhelmed;<\/p>\n\n\n\n<p>E stand for \u201cTasks you can eliminate\u201d:&nbsp;these tasks should make part of your list, and you can eliminate them.<\/p>\n\n\n\n<p>Regardless what method will you choose, the goal is to decide on a prioritized list of features required to release the early version of the product. Anything not marked as the priority from the user\u2019s perspective can be moved for a future app\u2019s version.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-there-a-difference-when-building-for-web-and-mobile-products\"><strong>Is there a difference when building for web and mobile products?<\/strong><\/h2>\n\n\n\n<p>There\u2019s one thing that is obvious for everybody \u2013 the technology. The <a href=\"https:\/\/codeandpepper.com\/our-technology-stack\">tech stack<\/a> defines how well and how quick can you make your product.<\/p>\n\n\n\n<p>You need to remember though, that using a web MLP while developing a mobile app won\u2019t get you anywhere. User base might even be the same, but the range of habits and needs are different. Simple translation of the code won\u2019t cut it.<\/p>\n\n\n\n<p>If you want to build simultaneously for both worlds, use a technology that facilitates multi-platform development. <a href=\"https:\/\/codeandpepper.com\/services\/react-native-development-company\">React Native<\/a>, for example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary\"><strong>Summary<\/strong><\/h2>\n\n\n\n<p>One of the most important reasons behind startups falling out of the market is <a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\">no market need<\/a>. These reasons is constant among various reports, no matter the industry. That\u2019s why it\u2019s so vital to have the right team behind you. Especially for <a href=\"https:\/\/codeandpepper.com\/services\/mobile-app-development-company\">mobile app development<\/a>, where competition is fierce.<\/p>\n\n\n\n<p>A successful MVP or MLP as we like to call it, originates from understanding the user. Start there and go for it!<\/p>\n\n\n\n\n\n<section id=\"contact\" class=\"contact-block block common-block \">\n  <div class=\"container\">\n\n\n    \n  <svg class=\"wave\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"280\" height=\"9\" viewBox=\"0 0 280 9\">\n    <path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M0 3.6c2.88 0 4.18-.668 5.824-1.515C7.724 1.108 9.879 0 13.998 0c4.12 0 6.274 1.108 8.175 2.085 1.644.847 2.943 1.515 5.823 1.515 2.88 0 4.179-.668 5.824-1.515C35.72 1.108 37.874 0 41.995 0c4.12 0 6.274 1.108 8.174 2.085 1.645.847 2.945 1.515 5.824 1.515 2.88 0 4.18-.668 5.826-1.515C63.719 1.108 65.873 0 69.993 0c4.12 0 6.274 1.108 8.174 2.085 1.645.847 2.945 1.515 5.823 1.515 2.88 0 4.18-.668 5.825-1.515C91.715 1.108 93.87 0 97.99 0c4.12 0 6.273 1.108 8.174 2.085 1.645.847 2.945 1.515 5.823 1.515 2.88 0 4.178-.668 5.824-1.515 1.9-.977 4.054-2.085 8.173-2.085 4.12 0 6.273 1.108 8.174 2.085 1.646.847 2.945 1.515 5.825 1.515 2.88 0 4.18-.668 5.826-1.515 1.9-.977 4.055-2.085 8.175-2.085 4.12 0 6.273 1.108 8.174 2.085 1.646.847 2.945 1.515 5.825 1.515 2.88 0 4.179-.668 5.824-1.515 1.9-.977 4.054-2.085 8.175-2.085 4.12 0 6.274 1.108 8.175 2.085 1.646.847 2.946 1.515 5.826 1.515 2.88 0 4.18-.668 5.826-1.515 1.9-.977 4.054-2.085 8.175-2.085 4.12 0 6.273 1.108 8.174 2.085 1.646.847 2.945 1.515 5.825 1.515 2.881 0 4.18-.668 5.827-1.515 1.9-.977 4.056-2.085 8.176-2.085 4.121 0 6.276 1.108 8.177 2.085 1.646.847 2.946 1.515 5.827 1.515s4.181-.668 5.828-1.515C259.718 1.108 261.873 0 265.995 0c4.121 0 6.275 1.108 8.177 2.084 1.645.848 2.946 1.516 5.828 1.516V9h-.007l-5.252-.793c-1.129-.382-2.056-.848-2.919-1.291-1.646-.847-2.946-1.516-5.827-1.516-2.882 0-4.183.669-5.829 1.516-1.9.977-4.056 2.084-8.177 2.084-4.12 0-6.275-1.107-8.176-2.084-1.647-.847-2.947-1.516-5.828-1.516-2.88 0-4.18.669-5.827 1.516-1.9.977-4.055 2.084-8.176 2.084-4.12 0-6.273-1.107-8.175-2.084-1.645-.847-2.944-1.516-5.824-1.516s-4.18.669-5.826 1.516c-1.9.977-4.055 2.084-8.175 2.084-4.12 0-6.275-1.107-8.176-2.084-1.644-.847-2.945-1.516-5.825-1.516-2.88 0-4.18.669-5.825 1.516-1.9.977-4.054 2.084-8.174 2.084-4.12 0-6.274-1.107-8.176-2.084-1.644-.847-2.943-1.516-5.823-1.516-2.88 0-4.18.669-5.826 1.516-1.9.977-4.054 2.084-8.175 2.084-4.12 0-6.274-1.107-8.174-2.084-1.646-.847-2.946-1.516-5.825-1.516s-4.179.669-5.824 1.516c-1.9.977-4.053 2.084-8.173 2.084s-6.273-1.107-8.173-2.084c-1.645-.847-2.945-1.516-5.824-1.516-2.88 0-4.179.669-5.824 1.516C90.265 7.893 88.11 9 83.99 9c-4.12 0-6.273-1.107-8.173-2.084-1.645-.847-2.944-1.516-5.824-1.516s-4.18.669-5.825 1.516C62.268 7.893 60.113 9 55.993 9c-4.12 0-6.274-1.107-8.174-2.084-1.645-.847-2.945-1.516-5.824-1.516-2.88 0-4.18.669-5.825 1.516C34.27 7.893 32.116 9 27.996 9c-4.12 0-6.273-1.107-8.174-2.084-1.645-.847-2.945-1.516-5.824-1.516s-4.179.669-5.824 1.516C7.311 7.359 1.127 8.618 0 9\"\/>\n<\/svg>\n\n<h2 class=\"block-title section-title\">\n  Let&#8217;s talk about your project<\/h2>\n\n\n  <div class=\"block-description typography-body\">\n    <p>Do you need an MVP? Did you finish it and want additional stuff for the product? No matter the cause, we&#8217;re here to make it happen.<\/p>\n  <\/div>\n\n    \n          <div class=\"contact-block-person\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6-90x90.png\" class=\"contact-block-person-image\" alt=\"\" srcset=\"https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6-90x90.png 90w, https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6-150x150.png 150w, https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6-140x140.png 140w, https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6-160x160.png 160w, https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6-136x136.png 136w, https:\/\/codeandpepper.com\/wp-content\/uploads\/2019\/09\/Olga_Pogorzelska_online-6.png 200w\" sizes=\"auto, (max-width: 90px) 100vw, 90px\" \/>        <div class=\"contact-block-person-text\">\n          <div class=\"typography-title-m\">\n            Olga Pogorzelska          <\/div>\n          <div class=\"typography-body-medium\">\n            New Business          <\/div>\n        <\/div>\n      <\/div>\n    \n\n    <form class=\"contact-form\" method=\"POST\" action=\"https:\/\/codeandpepper.com\/wp-admin\/admin-ajax.php\">\n            <amp-recaptcha-input layout=\"nodisplay\" name=\"recaptcha_token\" data-sitekey=\"6LeEo8cqAAAAABpahzrYQeEsO-xoutAjoIkrKpTB\" data-action=\"contact_block\"><\/amp-recaptcha-input>\n            <input type=\"hidden\" name=\"action\" value=\"contact_block_submit\" \/>\n      <input type=\"hidden\" name=\"block\" value=\"smallContactForm\" \/>\n      <input id=\"contact-email\" type=\"email\" name=\"email\" placeholder=\"Email\" class=\"gtm_form_input\" required>\n      <label for=\"contact-email\" class=\"contact-block-hidden-label\">Email<\/label>\n      <input id=\"contact-name\" type=\"text\" name=\"name\" placeholder=\"Full name\" class=\"gtm_form_input\" required>\n      <label for=\"contact-name\" class=\"contact-block-hidden-label\">\n        Full name      <\/label>\n\n      <input type=\"submit\" name=\"submit\" value=\"GET A QUOTE\" class=\"gtm_form_submit btn-big\">\n\n      <div submitting>\n      <\/div>\n      <div id=\"TYPSmallForm\" class=\"submit-msg submit-success\" submit-success>\n        <template type=\"amp-mustache\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"26\" height=\"26\" viewBox=\"0 0 26 26\">\n    <g fill=\"none\" fill-rule=\"evenodd\">\n        <g stroke=\"#FFF\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" transform=\"translate(1 1)\">\n            <path d=\"M17 8.5l-7.5 7L7 13\"\/>\n            <circle cx=\"12\" cy=\"12\" r=\"11.5\"\/>\n        <\/g>\n        <path d=\"M1 1h24v24H1z\"\/>\n    <\/g>\n<\/svg>\n          Your message has been sent. 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